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Evolution of Digital Marketing in Real Estate Pakistan


As everyone knows the evolution of digital marketing in the real estate business in Pakistan is flourishing as well as rising, globally. There’s no doubt that traditional marketing has been providing numerous benefits to the real estate business for a long time.

But as it is said, “there’s nothing permanent, except change.” So changing with time and adopting new strategies lead to the development of digital marketing.

Digital marketing has turned into an essential part of the real estate business in Pakistan. The disclosure provided to the evolution of digital in real estate business in Pakistan is inimitable.



Digital marketing arrived late in Pakistan due to the massive use of traditional marketing, it had cemented itself with the real estate market. The majority of the real estate agents assumed that just ancient marketing methods could establish their objectives in the minds of their customers.

But at some point, they knew that digital platforms such as social networking sites can give exposure to their products and can gather a large audience towards it.

Social Media

It became the major and most needed platform . It undoubtedly highlighted problems that had previously been ignored, in the mainstream media.

Guide to Get the Most out of Social Media for Real Estate

  • Facebook advertising options are an excellent approach to reaching a large audience.
  • Just set keyword research on Twitter that can assist you in determining whether people in a particular postal code want to sell or buy the property.

The statistic indicator below shows how social media has quickly and firmly established itself in Pakistan. Digital growth indicators of 2015 and 2020 are:

Growth of Real Estate Business in Pakistan

The real estate business in Pakistan has been on the rise since February 2018. The real estate industry has grown significantly in Pakistan’s major cities, including Lahore, Islamabad, Gujranwala, and Karachi.

It happened due to the knowledge of digital marketing and usage of social media platform.

Pros and Cons of Digital Marketing in Real Estate


  • Reach across borders

You may use digital marketing to identify new markets and trade abroad for a small investment

  • Inexpensive

A properly managed digital strategy could reach new buyers at a very low cost



  • Competence & Education

Methods and trends change rapidly, therefore, it’s critical for a real estate agent to stay current so you must ensure that your employees have the necessary skills and knowledge to perform digital marketing effectively.

  • High Competition

Digital marketing provides a worldwide audience. So, it is hard for real estate brokers to compete and capture the attention of potential clients who are already bombarded with messages on the internet.

About the Author: Aqsa Wahid

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